This will make you look younger??
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Fujifilm Offering Younger Skin In A Flash. . . Kinda
This is what we call innovative; Japanese photography mammoths Fujifilm are branching into the skincare industry, as they’ve discovered that the collagen used in photography can erase wrinkles on our face — without the need for the model and photographer’s best friend, Photoshop.
Read: Latest Anti-Aging Innovation Tricks Your Skin Cells
According to Fujifilm, a special collagen call Pico-Collagen can penetrate the skin through gaps between cells, restoring the skin’s youthful suppleness and elasticity. This same collagen is also used in photography to stop old photographic images fading.
The natural ingredient in the product is astaxanthin — a pink pigment found in shellfish and salmon — and is believed to protect the skin from ultraviolet light.
Speaking to the Daily Mail, Andrzej Brylak, director of Fujifilm’s European beauty and health division, says “collagen only started being used by the cosmetics industry relatively recently. It is a key ingredient in film emulsion and we have a very long history of research in this area. Preventing oxidisation from light exposure is also a big issue in protecting film and a similarly big issue in preventing skin damage.”
Read: Dr. Oz Touts DMAE Cream And Anti-Inflammatory Diet
It’s a smart move by Fujifilm as, with the popularity of mobile phone cameras, there’s no longer a use for the old 35mm film. Even as we speak, Fujifilm’s rival, Kodak, is filing for bankruptcy protection in the United States. If this new anti-wrinkle cream does well, it will be a life-preserver for Fujifilm, keeping them afloat in the digital tidal wave.
But will it actually work or is it a gimmick to avoid bankruptcy? The cosmetics industry is worth billions and there are sure to be people willing to part with their cash for this latest innovation. Will you try it? Hey, it has to be better than some anti-aging methods. . .
